This informative text describes how and why Midroc processes the personal data that are collected through your usage of the website or communicate with us via e-mail. It also describes your rights and the cookies that are used and why. Personal data involves all information that directly or indirectly can identify a physical person, e.g. names, personal identity numbers, and IP-addresses etc.
This general text can be complemented with specific information regarding certain collecting or processing activities relating to personal data. We may also ask for your consent regarding particular processing activities. If specific information is provided or if consent is requested, then this will be in addition to, and with preference to, this general text.
Midroc Europe AB is the controller of personal data and is responsible for processing your personal data collected through our website, our services or campaigns as well as communication via e-mail . Contact information can be found at the end of this text. This means that Midroc decides on the purpose (i.e. why information should be processed) and means (i.e. how it should be processed) for all processing activities concerning personal data, and it is our responsibility to ensure that the processing of information follows all applicable regulations for data protection.
Your personal data, for example information regarding name and contact information, will be collected when you use the services on our website or communicate with us via e-mail and when you provide us with information, for example when you make a notice of interest for our projects, products or services. To make a notice of interest or communicate with us via e-mail, it is obligatory to provide us with certain information. Notice of interest and other collection of data can also be performed at Midroc’s partners’ websites, LinkedIn and Facebook included, which means that the partner then provides Midroc with the necessary information.
Midroc may also collect personal data on our websites, such as IP-addresses and user behaviour/patterns, when you use the website (e.g. which pages you visit and how you scroll and navigate on the website). Such data are collected through cookies or similar technology. Read more about cookies and the data that we collect through cookies further down in this text.
Processing activities in accordance with the above paragraphs will be performed when necessary for Midroc’s legitimate interests, including Midroc’s legitimate interests for direct marketing and development of the website. Unless otherwise stated, the legal basis for such processing activities is Midroc’s legitimate interests.
For the purposes stated above, Midroc in some cases transfers your personal data to subcontractors or partners within or outside of the European Union/European Economic Area. Such subcontractors or partners can, for example, be hired to perform technical services for the website or for marketing. Midroc will always take the necessary actions, such as entering into a personal data assistant agreement, to protect your personal data with the help of suitable technical and organizational protective measures.
If Midroc transfers your information outside of the EU/EEA, such transfer normally takes place with the support of the European Commission’s standard agreements in accordance with Article 46 in the EU’s General Data Protection Regulation. You can read more about the standard agreements at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
Unless otherwise stated, the receiver of personal data may only process your personal data on behalf of Midroc, and under no circumstances for their own purposes.
Midroc does not save your personal data for longer than is necessary to fulfil the purposes stated above or what is required by law. Thereafter we delete your information or make it anonymous in such a way it can no longer be connected to you.
As a general rule, we will save your personal data when you declare your interest in our projects, products or services during the time that the project, product or service is offered by Midroc. When you communicate with us via e-mail, we generally save your personal data during the time you have an ongoing business or other matter with us.
If you have removed your declaration of interest, Midroc may use certain personal data for the purpose of recovering you as an interested party, for twelve (12) months from your removal.
Midroc may also save your personal data during a longer period of time to determine, enforce or defend against legal claims, or if we have a legal obligation to do so. For example, we save all accounting data according to the Swedish Accounting Act (“Bokföringslagen”, 1999: 1078), which results in a storage period of seven (7) years from the end of the accounting period.
See storage times for different cookies that are stored on your device under "Compilation of cookies and storage times" below.
If you want to exercise your rights in relation to Midroc according to the above paragraphs, please provide us with a signed request in accordance with the contact details at the end of this text.
Below is a description of which cookies we use on our website and why we use them, and also how you as visitor on our website can reject these cookies. This policy uses the concept “cookies” as a generic name for web beacons, pixel tags and other identifiers and/or tracking techniques.
Which types of cookies we use and why we use them can be categorized in the following way:
Certain cookies are necessary if you want to use our website and all of its functions, for example so that we can identify requests from the same browser for a limited session time.
Functional cookies contains a unique ID and help the website store user settings, such as information about [language, region and other preferences], to provide you with individualized and adapted services and content.
These cookies are used to analyze the website’s performance and to identify and fix possible problems as soon as Midroc discovers them.
We use targeting cookies to store information about user activity on our website, including which pages the user has visited and which links he or she has clicked on, but also how the user moves between different websites. Midroc uses this information to offer targeted and adapted marketing that we believe is relevant and of interest to you. With the help of targeting cookies, Midroc can also show ads when the user visits other websites. Finally, these cookies are used to make sure that the same ads are not displayed to you too many times, and to measure the efficiency of our marketing campaigns.
We use Google Tag Manager and Google Analytics to estimate how our visitors navigate on the website, which parts of the website that are the most visited, how much time our users spend on different pages, how long a visit lasts etc. Hence, we can receive statistics and get an overview of how our website is used. Such information facilitates our process to develop and improve our website, increase the functionality on the website and offer a better user experience for our visitors. In addition, we use the information for web analytics and marketing metrics.
If you have questions about the processing of your personal data or about cookies, or if you want to exercise your rights in accordance with the above paragraphs, you are welcome to contact us.
Midroc Europe AB, reg. no. 556622-8838
Box 3002, 169 03 Solna.